Elastic Path ha appena pubblicato il report di una survey effettuata su un migliaio di utenti circa il futuro di magazine e newspaper

In a competitive media landscape, publishers need to innovate like never before to reach prospects and supplement advertising revenue with user payments. With few bona fide successes to look to for guidance, publishers must explore a variety of monetization strategies to find combinations that  resonate with target audiences. Magazines and newspapers that gain a deep understanding of target audiences through qualitative and quantitative research will stand a better chance than most of crafting differentiated content, solutions, and services that consumers value with both their time and their money.

Il report completo è disponibile qui